![]() The findings will surprise many readers and, quite frankly, upset others.īuilt to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.īut what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?įor years, this question preyed on the mind of Jim Collins. ![]() Good to Great: Why Some Companies Make the Leap… and Others Don’t To find the keys to greatness, Collins’s 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. ![]() Information about the book Good to Great, written by James C. The file contains more than 300 pages … Title Collins and published by Harper Business in 2001 in PDF format. Good to Great : Why Some Companies Make the Leap… and Others Don’tĭownload the book Good to Great pdf written by James C. ![]()
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